This week, Faustine Steinmentz really give a good lecture and represent the new design brand. Small and craft, unique and strong.
She mentioned many interested points. Which impressed me a lot is, as a young designer brand, how to exist and let other people to buy your clothes. You have to be special and unique, they cannot buy a same one in another place. If your design is hard to copy that will be much better.
Think about it, If one just want to buy a basic black T-shirt, why not buy a big brand like Calvin Klein or some else, instead of buying a young small designer brand, at almost same price? This really points out a confused point of small young designer brand. How to exist? If our clothes are too weird and special, that means not too many people will wear them. If our clothes are too normal, people cannot recognized the brand, also, like I mentioned before, they can choose some other big brands to buy a similar price even better quality clothes! Why not? Why buy your clothes? To find a balance between this is very hard.
I think Faustine Steinmentz really find a good way, well, still in the beginning, we will see. Their clothes are hard to copy, and hard to produce, the couture denim. Because of the fabric, all made by hand and in a craft traditional way. I have seen their clothes recently in Opening Ceremony. the textile is very craft but also good. It is denim, the most popular thing among the clothes. And she chooses denim as the craft, this really make well. The shape is almost basic, I think they are easy to wear. You can wear them in many occasions and still keep special as the same time. Very good! You do not need to worry about if I wear some costume on the road or if I am too much. The urgent thing to worry maybe is the production. If they do not care this. Because many designer brands do not want to expand too much and planted their stores everywhere. They just want to keep special and you can only buy them in some specific places.
The money is another question, but it depends on the designer, Do you need to get money back as soon as possible? And to keep the good quality of your design, to make sure they are good. She pointed about doing one great piece better than have a look but not each piece all good. I really agree with this. To do one thing really well is better than everything a little bit.