There are a huge number of skilled craftsmen and artisans around the world, carrying their culture and talents that have been passed down generations. However, the wisdom of age-old craftsmanship is fast getting diluted and is on the verge of extinction. The globalization and mechanized growth all across the world have taken their toll on these highly-skilled craftsmen and women. Today, their numbers are declining fast and those that do manage to survive often run small scaled enterprises. How can traditional craftsmanship face the challenges of the modern world and survive? Craftspeople, who may be embroiderers, weavers, sculptors or everything in between are finding it very tough to survive. What they need is an appreciation of not only their craft, but also a business model that can help them earn their livelihood.
One good solution would be to encourage the leading brands all across the world to have a special section on the crafts and items created by those skilled craftsmen, and make them and their products more visible and accessible in every part of the world. Having the link between the luxury sector and the poor craftspeople will give them higher visibility as well as economic stability. Most retailers, designers, and brands still are not aware of the understanding of these skills and how invaluable they are to the industry. It is very essential to provide economic freedom to these people as well as keep the cultural wisdom of age-old craftsmanship alive. There is a need to encourage training programs so that those valuable skills can be passed on to the next generation. The new talent should be encouraged and applied in this direction. If these steps are not taken in time, the society faces the danger of losing those precious skills, talents of varied artisans working with traditional methods and more importantly, the timeless heritage that the humanity has earned over generations.